expert 7.1
Konstantin Mayskiy

Expert opinion

PartyGaming is a company that played an important role in the formation of the global online gambling market. At its peak it was more capitalized than large car companies like Seat.

PartyGaming entered the history of the gambling market first of all as an online poker operator, the owner of one of the most successful rooms in history. At the same time, Party has also made its mark as a producer of software and games for online casinos.

Since 2016, Party and Bwin have been part of Entain (formerly GVC).

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PartyCasino and Bwin.Casino are brands that are directly linked to Bwin.Party, using the developer's software and platform. That's where the company's products are concentrated. PartyGaming products are often found on Entain sites such as Ladbrokes, Gala and Foxy.

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Bwin.party Official Site (Canada)

Today there is no entity called PartyGaming. Back in 2011, the company merged with Bwin Interactive Entertainment to form Bwin.Party. The latter in turn was later bought out by gambling holding company GVC Holdings. So PartyGaming no longer exists as an autonomous entity.

The developer's main asset is still with him. That's the platform that powers the Party Casino and PartyPoker brands.

The main value of the platform is its huge database, as well as quality functionality.

After being taken over by Bwin, the manufacturer actually stopped releasing new games. And they were available only on their own and partner sites like Caribbean Gold Casino, Gamebookers.

This is how PartyGaming described itself in 2010 before the merger with Bwin:

"Founded in 1997, PartyGaming is a leading company in the online gambling market. We offer a wide range of games through our platform and partner brands. Our main sites are PartyPoker and PartyCasino, some of the largest gambling sites in the world."

After years, nothing has changed. Same platforms, same brands, but a patron has emerged. Bwin.Party's basic license is issued by the Gibraltar Gaming Commission, where it is headquartered. Regulatory approvals have been obtained from regulators in France and the UK.

After a lengthy bidding process between 888 Holdings and GVC Holdings (now called Entain), Bwin.Party confirmed on September 4, 2015 that it had accepted GVC's offer for £1.1 billion. The deal was completed on February 1, 2016.

Bwin.party History

PartyGaming is one of the pioneers of the online gambling industry. The creation of this company is directly related to the person of Ruth Parasol. Her father had a good business empire: phone sex, the first porn video hosting sites. It was on the tip of his daughter Ruth that he began moving the business into the online sphere in the mid-90s.

The daughter herself was even more successful for her father. In 1997, she launches Starluck Casino Online, an offshore online casino. From that moment the company known under the name of PartyGaming PLC begins to report. However, at that time it was called iGlobalMedia. Back in 1998, Parasol enlisted the support of Indian software developer Anurag Dikshit.

In 2000, she offered him a part of iGlobalMedia shares in exchange for a unique software product - a multiplayer online poker platform. A year later, PartyPoker was launched.

The period from 2001 to 2006 was truly golden for PartyGaming. All because of the mass popularization of online poker at that time. In just five years, a run-of-the-mill company grows to become the largest gambling operator in the world. At its peak, PartyPoker held 60% of the entire online poker market, hosting 100,000 players at a time. Key episodes during PartyGaming's heyday (2001-2006):

  • Hiring WPT host Mike Sexton as brand ambassador;
  • Moving to Gibraltar,acquiring a license there;
  • Gaining public status by listing on the London Stock Exchange. The IPO sold 1.1 billion pounds worth of shares and valued PartyGaming PLC at 4.64 billion;
  • Annual profits of $500 million.

In 2005, the operator's shares rose so high that its total capitalization exceeded 12 billion pounds. The company was a member of the FTSE 100. And at that time there were actually only four brands: PartyPoker, PartyCasino (launched in 2006), PartyBingo, Starluck.

But in 2006 the UIGEA (gambling ban) was adopted in the U.S., which significantly shook the position of PartyGaming PLC. The operator was forced to announce its withdrawal from the American market, although it found "workarounds" to serve the players there. As a result, Anurag Dikshit alone had to pay 300 million euros for the American court to drop all charges. The company paid a similar fine of 105 million.

The manufacturer changed management and tried to refocus on other regions. Numerous partnership deals were signed (Playtech, Danske Spil), the WPT series was bought out, and smaller-caliber companies were absorbed. Profits fell by 70% in the first year of the ban. The priority was to find an operator, a desirable bookmaker, to merge with. It could have been Ladbrokes, 888, Victor Chandler. And in the end, the "partner" was Bwin. As a result of the merger, the Bwin.Party group was formed. The sum of the deal amounted to 2.4 billion dollars.

Later PartyGaming already in a new guise even began to return to the American market. In 2015, Bwin.Party became part of GVC Holdings (now called Entain). This time the deal amounted to "only" 1.1 million pounds. There are still two main brands:

  1. PartyPoker,
  2. PartyCasino.

And the founder, Ruth Parasol, is still considered one of the richest female entrepreneurs in the world. Her net worth is estimated at a billion dollars. She sold the rest of her shares in Bwin.Party in 2015.

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Since the manufacturer has a rich history, it's not easy to trace the origin of individual machines. There is a chance that some of the games in the Bwin.Party catalog are the work of other developers who were absorbed at some stage.

And in general, the manufacturer has a solid portfolio of over 100 online machines. And a good quarter of them are connected to the system of progressive jackpots. The developer did not distribute its slots on third-party platforms and aggregators, and kept exclusively for its own sites. Some of the most popular games are:

  • Melon Madness is an online slot that has repeatedly won millions of euros. Jack falls out only in the mode of regular spins. On the structure: 5x3, 30 lines, scatter, freespins;
  • Aztec Gold - "namesake" of the popular machine from "Megajack". The same format 5x3, but already on 50 lines. There are symbol substitution, freespins mode, a separate bonus game, multipliers;
  • Larry in Egypt - the classic "Egyptian" game in the style of Books on 243 lines. There is a bonus game with four rounds, freespins on separate reels.

Bwin.Party already under the wing of GVC does not stop releasing games. So 2018 saw the release of a slot in honor of footballer Eden Hazard - Eden Hazard's 10's Burn Slot. Here you'll be greeted with three lines, a progressive and a wild. An even more recent example is Prism Eye Slot about good old Egypt and interesting features: a mummified reel when losing symbols are replaced by winning ones, random respin, and increasing rows on the reels.

Most of the machines are realized on Flash and are not distinguished by any external refinement. Good and understandable to the masses games. But the gameplay varies, as does the number of lines. Themes are many: from fruit to sumo. And of course there are a lot of jackpots.

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Awards

The manufacturer has been repeatedly recognized as the best in poker-related categories. Most recently, in 2016-18, PartyPoker was named Operator of the Year three times in a row as part of GVC.

Bwin.party Jackpots

Bwin.Party has three dozen one-armed bandits with progressive jackpots. The jack itself comes in five levels, the highest being Colossus Cash. The bigger the bet - the more chances to rip off. Gamblers have won at least a million euros in these machines:

  • Melon Madness - an absolute record of 7.5 million euros;
  • Show Business;
  • Gold Mega.

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Conclusion

PartyGaming is one of the most important names for the entire history of online gambling, and online poker in particular. At its peak, it was the biggest and most successful company of the entire online gambling business. And although its main successes are related to poker, the same Partycasino brand has been operating for a decade and a half. And the developer's jackpot games regularly make casual gamblers millionaires.

Frequently asked Questions

🃏 What does PartyGaming do?

This is an online poker and online casino gambling platform developer that owns its own gambling venues. After the merger with bwin, the company was called bwin.party.

👍 is bwin.party a reliable company?

Yes, it's a reputable brand with a vast experience in online gambling and many major partners.

💎 What are the interesting features of bwin.party games?

They attract with unusual themes, unique designs, huge jackpots and other advantages.

Editorial rating
7.14/10
Pros
  • Unique slots
  • Powerful poker room
  • Reliable developer
  • Large progressive jackpots
Cons
  • The games are available on a limited number of sites
  • Emphasis on online poker
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7.1
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  • Games Variety
    7/10
  • Graphics and Design
    6/10
  • Software and Interface
    8/10
  • Operational stability
    8/10
  • Cross-platform
    8/10
  • Support
    8/10
  • Progressive Jackpots
    5/10
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Info
Website http://bwinparty.com
Site languages English
Foundation date 1997
Downloadable version Yes
Flash version Yes
Mobile version Yes
Live version No
Casinos using the software 4
Blacklisted casinos 1
Closed casinos 2
Jurisdiction Gibraltar
Auditors eCommerce and Online Gaming Regulation and Assurance
Contacts
Post address Atlantic Suites, Europort Avenue, Gibraltar, GI
E-mail Corporate e-mail
Tel.
Common questions
+35020078700